يعتبر بحث The mediating role of Customer Engagement in the relationship between Content Marketing and Electronic Word of Mouth: A case of online food ordering and delivery applications in Egypt من البحوث المحكمة الهامة للباحثين في الدراسات الإدارية والتجارية والاقتصاد؛ حيث يدخل بحث The mediating role of Customer Engagement in the relationship between Content Marketing and Electronic Word of Mouth: A case of online food ordering and delivery applications in Egypt في نطاق تخصصات إدارة الأعمال والعلوم التجارية والاقتصادية والمحاسبة والتسويق.
{{معلومات الاستشهاد (التوثيق) للبحث في البحوث والرسائل العلمية}}
- اسم مؤلف البحث: Ahmed Mohamed Nagi؛ Sherif Taher Mohammed
- عنوان البحث: The mediating role of Customer Engagement in the relationship between Content Marketing and Electronic Word of Mouth: A case of online food ordering and delivery applications in Egypt
- اسم المجلة العلمية: مجلة الدراسات التجارية المعاصرة (CSJ)
- معلومات الإصدار: المجلد 7، العدد 11، يناير 2021، الصفحة 221-252
{{المعلومات الوصفية لملف البحث}}
- نوع الملف: PDF
- حجم الملف: 618.87 كيلوبايت
قسم كتب: بحوث الاقتصاد والتجارة
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The Mediating Role of Golden Square of Marketing between Effective Product Packaging Elements and Customer Patronage: An Empirical Study on Cosmetics and Beauty Care Products in Egypt
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